Set a running total of amount spent on a given product / category of products, store that in a custom field.
Why?
Some use cases:
Once someone has spent at least $100 on dog food, start promotions to upsell more dog products.
At the end of the year, send a report back about how much was donated so person can submit that info to IRS
Once someone has spent $100 on coffee, give them a free gift.
Once someone has spent over $1,000 on service A - create an opportunity and assign the lead so person gets a call / personal upsell.
4
votes

We’ll discuss this in our development meetings.