Create a tool that will automate resending emails to people that didn't open the initial email? Changing the subject line while doing this..
Create a tool that will automate resending emails to people that didn't open the initial email? Changing the subject line while doing this could be the most impacting aspect regarding open rates.
In campaigns resending emails to the 'unopened' people has been very successful for us but manually doing it can be tedious.
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